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How to easily add Subtitles to any video?

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Michael Sieb
Feb 1, 2021
Illustration of adding subtitles

Yes, Type Studio not only allows you to edit a video via text, but we also let you take that text and put it on your video known as subtitles. In this tutorial I am going to quickly show you how to simply add subtitles to your video automatically.

For all the lazy readers who prefer to watch the tutorial in video format - Here is my video on how to add subtitles to your video.

Create subtitles in just tow easy steps

I promise, it only requires two simple steps!

Step 1

If you don't have an account yet, make sure you log in to Type Studio to make one first. Go to typestudio.co and click on SignUp. Of course, there is a free version of Type Studio that you can use and upload up to 20 minutes of video content each month. After you’re registered, you will land on the project overview page where you will find my example video.

Project Overview inside Type Studio
Project Overview inside Type Studio

By clicking on the "+" you can upload your video. Drag the video into Type Studio and drop it like you are clumsy. Just like that:

Drag and drop you video in Type Studio
Drag and drop you video in Type Studio

We will then transcribe your video into text. That can take a few minutes though. Once the video is done being transcribed, you’ll find yourself in the editor itself. If you're not familiar with editing via text, I'll go over that really quick for you.

So, Type Studio is a web-based editing software where you edit via the transcribed text and in addition add subtitles automatically. On the left-hand-side of the editor you will see the transcribed text of your dialogue. If there is a mistake, a blooper, or if there's just a part that you don't want in your video anymore, all you have to do is highlight that part and click on the delete button in the top menu bar. Once done, the video will cut that part automatically. Since the automatic transcription is not at 100% accuracy at this point, you can easily correct the wrongly transcribed verbiage of your subtitles. Just double click on the wrong word and edit it. Alternatively you can select the switch over the text from "Video Editing" to "Text Correction" mode. All changes that are now made in the text will also be displayed in the subtitles.

You can also start right away with adding subtitles to your video. So let's go over to step two.

Step 2

It's easier than you may think. Once you get your video uploaded into Type Studio, all you have to do is click on the subtitle button. That's pretty much it!‍

Activate subtitles with just one click
Activate subtitles with just one click

Okay wait! There is indeed another good think to know. If you want to give your subtitles a special style, you can upgrade your Free account to the Pro version and customize your subtitles. You can choose between different fonts, font sizes, text color and background color. Make your subtitles look special and attract even more attention! Here is an example of how customized subtitles can look like:

Customize your generated subtitles
Customize your generated subtitles

Pretty decent right.

So now that you have created your subtitles for your video with a few clicks you have the possibility to use your video in different ways. Type Studio offers several ways to distribute your video.

Simply download your subtitled video

If you just want to have your video downloaded, click "Export" in the upper right area and the rendering will start.

Export your subtitled video
Export your subtitled video

Once your video is rendered you can download it directly from the Sharing Page. The subtitles are then burned into your video and you're good to go.

Sharing Page

What can the Sharing Page do? If you want to share your video directly with others, you can set the page from "Private" to "Public" and share the link of the page. This way everyone who gets the link will have access to your subtitled video without having to download it. If you want to go one step further, you can use the embed code to embed the video including interactive text into your blog on your website. Learn more about how to transform your video into an article.

Set your Sharing Page to public
Set your Sharing Page to public

SRT / VTT Subtitle download

If you need your subtitles for another project or in addition to a video you want to post on a social media channel, you can also export the automatically created subtitles as SRT or VTT file (exporting the files is only available in the paid version). You will learn how exactly this works in another article that we made for you. Go and check it out.

Export SRT / VTT files
Export SRT / VTT files

Why you should add subtitles to your video?

If you've made it this far, let me sprinkle in a few more facts about why subtitles are so important before you finish subtitling your own video. There are many interesting statistics as to why subtitles make sense to add to any video. 7 facts why you should use subtitles!

1. Not everybody is able to hear your audio

According to a statistic, more than 28 million adult Americans are hard of hearing, and that is just in the US alone. So, subtitles are an easy way to get more reach with your videos. As you’ll see, it’s not just people with hearing difficulties that will appreciate subtitles.

2. Most people don't or can't turn on audio

The best known figure is that 85% of all Facebook videos are watched on mute. This is just one social network of the many distribution channels you can post too. No matter of people have your sound turned off, you can reach them better with subtitles!

3. Subtitles improve the comprehension of your video

There are people with different types of learning. For those who can learn better while reading subtitles, they now have an advantage. In fact, many people prefer watching videos with subtitles even if they don't have to.

4. Captions improve you SEO ranking

Search engines can’t watch a video or listen to audio, but they do index text. A transcript enables search engines to ingest your video content and index it accordingly. So, in fact, closed captioned videos rank higher in search results.

Now, I bet you’re wondering how search engines read closed captions that are rendered into the video. You're right, that doesn't work. But you have the possibility to download the SRT file and add it to your video as well. You can do this when posting a video on most social media platforms. Learn more about SRT files and how to add them to your video in this tutorial: How to easily create SRT files to a video. If you want more information on how to step up your video SEO game then check out Alex Thomas' post.

5. More engagement from your audience

It is proven that the engagement rate is increased for videos with captions. Not only does the engagement rate increase, but also the research from Facebook claims that adding captions to your video can boost view time by 12%.

6. Subtitles increase your social reach

Subtitles make a difference in how people react and engage with your videos. According to Instapage captioned videos on Facebook had 16% more impressions than those without. They were also shared 15% more often and had a 26% better CTR (click through rate) when it came to call to action.

7. Not everyone speaks your language

Especially for no native speaker it is often helpful to have subtitles to better understand the content. Keep in mind that not everybody speaks your native language.

What languages do we support for subtitling?

Speaking of different languages, we support many different languages in Type Studio. If you don't have English language based videos, you can still work with Type Studio.

So what are you waiting for? Just give it a shot and hop on over to typestudio.co and signup for Type Studio.

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Author Image
Michael Sieb
Feb 1, 2021